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Taco Bell Bringing Back Beefy Crunch Burrito, Thanks to Its More Than 38,000 Fans

Taco Bell Bringing Back Beefy Crunch Burrito, Thanks to Its More Than 38,000 Fans


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Beefy Crunch Burrito and Cheesy Double Beef Burrito return to menus nationwide on April 21

A movement to bring back the beloved Beefy Crunch Burrito began five years ago, when the item first disappeared from menus.

The fans have spoken, and Taco Bell has granted their wishes.

As a result of the Beefy Crunch Movement, which began five years ago, the Beefy Crunch Burrito will return to Taco Bell menus nationwide on April 21.

The Cheesy Double Beef Burrito, another fan favorite, will also come back after a three-year hiatus, according to a release.

“The fact that we have a brand that inspires its fans to create movements around their favorite products is something we value more than anything,” said Marisa Thalberg, chief marketing officer for Taco Bell Corp. “Our fans always have a ‘seat at our table’… and in this case, we wanted to honor their fandom for the Beefy Crunch and Cheesy Double Beef Burritos by giving them a piece of the menu. They deserve the credit for bringing them back – and our little thank you in return is bringing these favorites back for only a dollar.”

The Beefy Crunch Movement, headed by Richard Axton, first got on the chain’s radar with a 14-page document outlining their grievances on the absence of Beefy Crunch Burrito from the Taco Bell menu.

According to the company, future fan-favorite additions to the menu will be determined by “fan excitement, passion, and engagement.”


Discontinued Fast Food Items That Made A Big Comeback

Part of the nature of fast food is that the menus change constantly. Sometimes, it's an effort to cash in on a trend, like putting foods in bowls or making ridiculous fast-food mashups, like Burger King's short-lived Whopperito (a Whopper-burrito hybrid) or the infamous, artery-clogging KFC Double Down. In other cases, it's about creating a false sense of scarcity to build hype, as is the case with the cult-favorite McRib sandwich from McDonald's, which has an entire website where dedicated fans can track down the elusive faux-rib sandwich.

With changing fast food trends come, well, changes, and just as often as new menu items are created and added, others are discontinued. It's not uncommon for discontinued fast food items, even ones that performed poorly in terms of sales, to suddenly develop intense fan followings once they are no longer available. Sometimes, this leads to a chain deciding to bring back a popular retired item, either for a limited time or in a slightly revamped format. Here are twelve of our favorite discontinued fast food items that have made major comebacks over the years.


Discontinued Fast Food Items That Made A Big Comeback

Part of the nature of fast food is that the menus change constantly. Sometimes, it's an effort to cash in on a trend, like putting foods in bowls or making ridiculous fast-food mashups, like Burger King's short-lived Whopperito (a Whopper-burrito hybrid) or the infamous, artery-clogging KFC Double Down. In other cases, it's about creating a false sense of scarcity to build hype, as is the case with the cult-favorite McRib sandwich from McDonald's, which has an entire website where dedicated fans can track down the elusive faux-rib sandwich.

With changing fast food trends come, well, changes, and just as often as new menu items are created and added, others are discontinued. It's not uncommon for discontinued fast food items, even ones that performed poorly in terms of sales, to suddenly develop intense fan followings once they are no longer available. Sometimes, this leads to a chain deciding to bring back a popular retired item, either for a limited time or in a slightly revamped format. Here are twelve of our favorite discontinued fast food items that have made major comebacks over the years.


Discontinued Fast Food Items That Made A Big Comeback

Part of the nature of fast food is that the menus change constantly. Sometimes, it's an effort to cash in on a trend, like putting foods in bowls or making ridiculous fast-food mashups, like Burger King's short-lived Whopperito (a Whopper-burrito hybrid) or the infamous, artery-clogging KFC Double Down. In other cases, it's about creating a false sense of scarcity to build hype, as is the case with the cult-favorite McRib sandwich from McDonald's, which has an entire website where dedicated fans can track down the elusive faux-rib sandwich.

With changing fast food trends come, well, changes, and just as often as new menu items are created and added, others are discontinued. It's not uncommon for discontinued fast food items, even ones that performed poorly in terms of sales, to suddenly develop intense fan followings once they are no longer available. Sometimes, this leads to a chain deciding to bring back a popular retired item, either for a limited time or in a slightly revamped format. Here are twelve of our favorite discontinued fast food items that have made major comebacks over the years.


Discontinued Fast Food Items That Made A Big Comeback

Part of the nature of fast food is that the menus change constantly. Sometimes, it's an effort to cash in on a trend, like putting foods in bowls or making ridiculous fast-food mashups, like Burger King's short-lived Whopperito (a Whopper-burrito hybrid) or the infamous, artery-clogging KFC Double Down. In other cases, it's about creating a false sense of scarcity to build hype, as is the case with the cult-favorite McRib sandwich from McDonald's, which has an entire website where dedicated fans can track down the elusive faux-rib sandwich.

With changing fast food trends come, well, changes, and just as often as new menu items are created and added, others are discontinued. It's not uncommon for discontinued fast food items, even ones that performed poorly in terms of sales, to suddenly develop intense fan followings once they are no longer available. Sometimes, this leads to a chain deciding to bring back a popular retired item, either for a limited time or in a slightly revamped format. Here are twelve of our favorite discontinued fast food items that have made major comebacks over the years.


Discontinued Fast Food Items That Made A Big Comeback

Part of the nature of fast food is that the menus change constantly. Sometimes, it's an effort to cash in on a trend, like putting foods in bowls or making ridiculous fast-food mashups, like Burger King's short-lived Whopperito (a Whopper-burrito hybrid) or the infamous, artery-clogging KFC Double Down. In other cases, it's about creating a false sense of scarcity to build hype, as is the case with the cult-favorite McRib sandwich from McDonald's, which has an entire website where dedicated fans can track down the elusive faux-rib sandwich.

With changing fast food trends come, well, changes, and just as often as new menu items are created and added, others are discontinued. It's not uncommon for discontinued fast food items, even ones that performed poorly in terms of sales, to suddenly develop intense fan followings once they are no longer available. Sometimes, this leads to a chain deciding to bring back a popular retired item, either for a limited time or in a slightly revamped format. Here are twelve of our favorite discontinued fast food items that have made major comebacks over the years.


Discontinued Fast Food Items That Made A Big Comeback

Part of the nature of fast food is that the menus change constantly. Sometimes, it's an effort to cash in on a trend, like putting foods in bowls or making ridiculous fast-food mashups, like Burger King's short-lived Whopperito (a Whopper-burrito hybrid) or the infamous, artery-clogging KFC Double Down. In other cases, it's about creating a false sense of scarcity to build hype, as is the case with the cult-favorite McRib sandwich from McDonald's, which has an entire website where dedicated fans can track down the elusive faux-rib sandwich.

With changing fast food trends come, well, changes, and just as often as new menu items are created and added, others are discontinued. It's not uncommon for discontinued fast food items, even ones that performed poorly in terms of sales, to suddenly develop intense fan followings once they are no longer available. Sometimes, this leads to a chain deciding to bring back a popular retired item, either for a limited time or in a slightly revamped format. Here are twelve of our favorite discontinued fast food items that have made major comebacks over the years.


Discontinued Fast Food Items That Made A Big Comeback

Part of the nature of fast food is that the menus change constantly. Sometimes, it's an effort to cash in on a trend, like putting foods in bowls or making ridiculous fast-food mashups, like Burger King's short-lived Whopperito (a Whopper-burrito hybrid) or the infamous, artery-clogging KFC Double Down. In other cases, it's about creating a false sense of scarcity to build hype, as is the case with the cult-favorite McRib sandwich from McDonald's, which has an entire website where dedicated fans can track down the elusive faux-rib sandwich.

With changing fast food trends come, well, changes, and just as often as new menu items are created and added, others are discontinued. It's not uncommon for discontinued fast food items, even ones that performed poorly in terms of sales, to suddenly develop intense fan followings once they are no longer available. Sometimes, this leads to a chain deciding to bring back a popular retired item, either for a limited time or in a slightly revamped format. Here are twelve of our favorite discontinued fast food items that have made major comebacks over the years.


Discontinued Fast Food Items That Made A Big Comeback

Part of the nature of fast food is that the menus change constantly. Sometimes, it's an effort to cash in on a trend, like putting foods in bowls or making ridiculous fast-food mashups, like Burger King's short-lived Whopperito (a Whopper-burrito hybrid) or the infamous, artery-clogging KFC Double Down. In other cases, it's about creating a false sense of scarcity to build hype, as is the case with the cult-favorite McRib sandwich from McDonald's, which has an entire website where dedicated fans can track down the elusive faux-rib sandwich.

With changing fast food trends come, well, changes, and just as often as new menu items are created and added, others are discontinued. It's not uncommon for discontinued fast food items, even ones that performed poorly in terms of sales, to suddenly develop intense fan followings once they are no longer available. Sometimes, this leads to a chain deciding to bring back a popular retired item, either for a limited time or in a slightly revamped format. Here are twelve of our favorite discontinued fast food items that have made major comebacks over the years.


Discontinued Fast Food Items That Made A Big Comeback

Part of the nature of fast food is that the menus change constantly. Sometimes, it's an effort to cash in on a trend, like putting foods in bowls or making ridiculous fast-food mashups, like Burger King's short-lived Whopperito (a Whopper-burrito hybrid) or the infamous, artery-clogging KFC Double Down. In other cases, it's about creating a false sense of scarcity to build hype, as is the case with the cult-favorite McRib sandwich from McDonald's, which has an entire website where dedicated fans can track down the elusive faux-rib sandwich.

With changing fast food trends come, well, changes, and just as often as new menu items are created and added, others are discontinued. It's not uncommon for discontinued fast food items, even ones that performed poorly in terms of sales, to suddenly develop intense fan followings once they are no longer available. Sometimes, this leads to a chain deciding to bring back a popular retired item, either for a limited time or in a slightly revamped format. Here are twelve of our favorite discontinued fast food items that have made major comebacks over the years.


Discontinued Fast Food Items That Made A Big Comeback

Part of the nature of fast food is that the menus change constantly. Sometimes, it's an effort to cash in on a trend, like putting foods in bowls or making ridiculous fast-food mashups, like Burger King's short-lived Whopperito (a Whopper-burrito hybrid) or the infamous, artery-clogging KFC Double Down. In other cases, it's about creating a false sense of scarcity to build hype, as is the case with the cult-favorite McRib sandwich from McDonald's, which has an entire website where dedicated fans can track down the elusive faux-rib sandwich.

With changing fast food trends come, well, changes, and just as often as new menu items are created and added, others are discontinued. It's not uncommon for discontinued fast food items, even ones that performed poorly in terms of sales, to suddenly develop intense fan followings once they are no longer available. Sometimes, this leads to a chain deciding to bring back a popular retired item, either for a limited time or in a slightly revamped format. Here are twelve of our favorite discontinued fast food items that have made major comebacks over the years.


Watch the video: Beef Burritos


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